![]() Along with overseeing marketing, Frahm is responsible for sales, customer experience and IT. She will continue to serve as CMO in her new EVP role. Benchmark has an outstanding track record in the industry, and I have long admired the company from afar,” said Hartmayer.įrahm joined Benchmark in March of 2019, serving as Chief Marketing Officer and Senior Vice President. “I am excited to be joining Benchmark at a time when innovation and creativity are more important than ever. He will oversee all community operations, including resident care, programming, culinary, and legal. Hartmayer most recently served as Senior Vice President of Operations for the east division of Atria Senior Living, based in Louisville, KY, and was with the company for more than 20 years. I am honored to join Benchmark and to build on a foundation of excellence with this team and guide it to even greater successes,” said Liang. “Benchmark is just as its name suggests, a high standard in the senior living industry with an excellent, well-earned reputation for quality care in the Northeast. In his new position, he will be responsible for development, asset management, capital structuring, investor relations, accounting, treasury, and risk management. Liang most recently served as Senior Vice President of Investments and Development at Sunrise Senior Living, based in McLean, Virginia, for 13 years. ![]() Laffey, who joined Benchmark in 2010, will also begin advisory work to not-for-profit senior living operators and CCRCs. Liang and Hartmayer have a deep understanding of Benchmark’s core businesses and its geographic footprint, as both come from senior housing companies who have operated in the region. Benchmark Chief Marketing Officer Heather Frahm was promoted to Executive Vice President.īenchmark CFO Sarah Laffey will shift to a part-time consulting role with the company, overseeing its continuing care retirement communities’ (CCRCs) investments and working as a liaison with investors. Benchmark Senior Living, a leading provider of senior living services in the Northeast, today announced several key executive team changes, including the appointments of Jerry Liang to Executive Vice President and Chief Financial Officer, effective immediately and John Hartmayer to Executive Vice President and Chief Operations Officer, as of March 8.
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